국립중앙박물관 NATIONAL MUSEUM OF KOREA

Vision and Sytrateg Vision and Sytrateg

A unifying cultural Institute contributing to people’s creation of culture and pursuit of happiness through systematic preservation, exhibition, and education in the cultural assets of Korea and the world

    • life
      Create LIFE
    • De-authorization
      1 A Museum in Communion with Users
    • Barrier Free
      2 A Museum Embracing Everyone
    • future
      Lead the FUTURE
    • Innovative
      1 A Museum Envisioning Future Society
    • Personal Narrative, PN
      2 A Museum Creating Stories
    • world
      Make the WORLD
    • Universal
      1 A Museum Pursuing Universal Values
    • Beyond
      2 A Museum beyond Boundaries
  • Goal1

    Create Life

    A Museum in Your Daily Life

    • 1 A Museum in Communion with Users
    • 1 A Museum in Communion with Users

      Setting up user-centered service by standardizing the website and applying big data

      2 Enjoyed by everyone, young or old, together or separately

      Expanding children’s museum and offering programs tailored to each stage of the life cycle

    • 2 A Museum Embracing Everyone
    • 3 A Museum enjoyed at all levels

      Expansion of cultural enjoyment for disadvantaged social groups through universal design and tailored service

      4 Looking ahead to the Korean peninsula’s day of reconciliation and integration through a unifying national culture

      In-depth research on national culture for peace and prosperity of Korean people through integrative digitalization of North Korea’s cultural archives and North and South Korea’s cultural assets

  • Goal 2

    Lead the Future

    A Museum Expressing New Future Values

    • 3 A Museum Envisioning Future Society
    • 5 A museum before your eyes

      Setting-up a smart museum, with both technology and culture, through integrating AI, AR, VR, IoT, and 5G Technology with Digital Detox

      6 Experiencing a new way of viewing in Covid-19 era

      Establishing cultural basis to overcome contact-free society by extending online programs on history, culture, and other such contents

    • 4 A Museum Creating Stories
    • 7 A museum sharing your neighborhood culture

      Creating museum environment as inspirational space by establishing a complex arena for creating and sharing culture based on locality and history

      8 A museum with contents easily accessed by all

      Vitalizing museum’s contents as public asset by boosting secondary creation and by expanding and diversifying the collection

  • Goal 3

    Make the World

    A Museum Assenting to Paradigm of Public Ownership

    • A Museum Pursuing Universal Values
    • 9 Korean culture to the world, the world’s history to Korea

      Establishing Korean cultural identity and extending enjoyment of the world’s culture by setting up exhibition hall of world culture

      10 Korean culture in the world, enjoyed around the world

      Enhancing Korean culture by an on/offline international cooperation system, internationalizing museum publications and encouraging international exchange and collaboration

    • A Museum beyond Boundaries
    • 11 Overcoming boundaries with power of cultural diversity

      Pursuing cultural diversity beyond time, place, and identity by developing programs for coexistence, integration, and diversity and programs for enhancing community

      12 Korea’s representative cultural brand enjoyed by world’s citizens

      Establishing the museum as the representative brand of Korean culture through developing its brand image and storytelling