Identity Story
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The combination of the curves that represent children and the straight lines that represent the museum is used to convey the identity unique to the Children’s Museum and applied across the entire system to ensure consistency.

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Both the Korean and English logos are composed of curves and straight lines to deliver a dynamic feel.

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Graphic Motif

Graphic motif created with both straight lines and curves. The graphic motif is applied to icons and pictograms to build a stronger brand image.

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Graphic Device

Icons embodying [frolicking children]. The icons can be rotated for use in various situations.

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[Emojis] to convey different emotions. The emojis can be rotated for use in various situations.

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Icons embodying [the collection of artifacts] housed at the National Museum of Korea. Choose from our wide selection to better deliver your messages.

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Mole icons that represent [archaeologists]. Pick the ones that best communicate your messages.

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