National Museum of Korea Appoints RM of K-pop Group BTS as Global Public Relations Ambassador

Anticipating global promotion of Korean cultural heritage with RM

June 20, 2026

The National Museum of Korea officially appointed RM (birth name: Kim Namjoon) of the globally renowned K-pop group BTS as its Global Public Relations Ambassador on June 19.

This appointment was arranged to widely promote the value of Korean cultural heritage both domestically and internationally in collaboration with the world-class artist RM, while elevating the museum’s international standing. As the Global Public Relations Ambassador, RM will participate in various promotional activities for the National Museum of Korea and contribute to sharing the history and traditional culture of Korea with the world.

On the occasion of the appointment, the National Museum of Korea presented RM with a gift: a national museum merchandise ‘Daedongyeojido Hanging Scroll,’ which is a miniature of the original Daedongyeojido, a piece from the museum’s collection.

“It is highly meaningful to share the beauty of Korea’s cultural heritage with the global audience in collaboration with RM of BTS,” said You Hong June, Director of the National Museum of Korea. “We expect RM to play a significant role in establishing the National Museum of Korea as a cultural institution loved by people worldwide.”

RM, the newly appointed Global Ambassador, said, “It is my great pleasure to be appointed as the Global Ambassador of the National Museum of Korea,” adding, “I will do my best to share the beauty and value of Korea’s cultural heritage with a wider audience.”

Following the appointment ceremony, RM, together with Director You, viewed the Seasonal Highlight “Kim Hongdo: Painting His Era” currently on display at the Calligraphy and Painting Gallery.

About BTS

BTS, an acronym of Bangtan Sonyeondan or “Beyond the Scene,” are a GRAMMY-nominated South Korean band that has been capturing the hearts of millions of fans globally since their debut in June 2013. The members of BTS are RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook. Gaining recognition for their authentic and self-produced music, top-notch performances, and their deep connection with fans, the band has established a legacy as 21st century pop icons breaking countless world records. While imparting a positive influence through activities such as the LOVE MYSELF campaign and the UN ‘Speak Yourself’ speech, the band has mobilized millions of fans across the world (named ARMY), earned six No.1 Billboard Hot 100 singles since 2020, and performed multiple sold-out stadium shows across the world. They were also named TIME’s Entertainer of the Year 2020. BTS are 5-time GRAMMY nominees (63rd to 65th GRAMMY Awards) and have been recognized with numerous prestigious awards like the Billboard Music Awards, American Music Awards (Artist of the Year 2021) and MTV Video Music Awards. Released in March, 2026, BTS’ massively successful fifth studio album ARIRANGdebuted at No. 1 on the Billboard 200, with its lead single “SWIM” also debuting at No. 1. The group has since launched their ‘BTS WORLD TOUR ‘ARIRANG,’’ marking a powerful new chapter that continues to resonate with audiences worldwide, drawing massive crowds across multiple regions and generating widespread attention globally.

About National Museum of Korea

Established in 1945, the National Museum of Korea (NMK) is the premier cultural institution representing South Korea, welcoming over 6.5 million visitors in 2025. Currently located in Yongsan, Seoul, the NMK is dedicated to promoting the rich value of Korean cultural heritage while fostering a deeper understanding and appreciation of diverse cultures around the world. As the nation’s central museum overseeing 13 regional affiliated institutions, it houses a vast collection of 2.54 million artifacts across its extensive complex, which features six permanent galleries and two special exhibition spaces.

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